The Frisky

The Frisky was a women’s relationships & fashion brand I conceived and launched for Turner Broadcasting to be a digital sibling to TBS’ “Sex in the City”. I built the editorial, design and tech teams, and we grew the website into a popular destination for millions of young women per month before Turner sold The Frisky to Spin Media.

Below is a little BTS thingy I shot as our entire office descended into the weekly Fashion Hunger Games that was the gilt.com online sample sale…

In which Editor-in-Chief Amelia McDonell-Parry & team succumb to couture capitalism.