Maneuver is a prototype for a new M18-35 website I created for Turner Broadcasting. The objective was to be the first men’s brand to occupy the fertile middle ground between crusty old-school brands like Esquire & GQ, with their snoresville zillion-word essays and smack-worthy Ivy League smugness, and the cringe-inducing beers-and-babes vomitorium that is MAXIM and its legions of pubescent wannabes. (click for full size)