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   ABOUT   

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As a Gen-X’er from New England, this is the dreadfully ultra-cringey page where I prattle about myself like some preening LinkedIn narcissist…

Hi. I'm a Los Angeles producer, creative director and writer specializing in digital media, content and product. As a triple-threat “Swiss Army knife” creative who's passionate about strategy, identity, story, and aesthetics, my work takes brands, projects and products from concept to gleamingly polished reality – on budget, on schedule, and on point. 

SPECIALTIES & EXPERTISE

CREATIVE STRATEGY

  • Creative Direction

  • Branding & Identity

  • 360 Campaigns

  • Content Marketing

  • Competitive Analysis & Brand Positioning​

  • Product Requirements

WORDS

  • Screenwriting

  • Copywriting

  • Pitch Decks

  • Editorial Direction

  • Editorial Calendars

  • SEO Optimization & Content Plans​

VISUALS

  • Art Direction

  • Graphic Design

  • Motion Graphics

  • Branding Guides

  • Key Art

  • Web & Print Design

  • Video Sizzles & Editing

INTERACTIVE

  • Web Development

  • AI Prompt Engineering

  • Rapid Prototyping

  • User Experience: UX/UI

  • Usability

  • App & Product Development​

PRODUCING

  • Concept Development
    & Packaging

  • SOWs & Schedules

  • P&L / Budgeting

  • Contracting & RFPs

  • Vendor Management

  • Admin & Clearances​

  • Grants, Compliance & Accreditation

MEDIA & CAMPAIGNS

  • Media Plans for Social, Search & Programmatic

  • Sponsor Integrations

  • Campaign Management

  • Email Campaigns

  • CRM Automation Trickle Campaigns​

TECH: SOFTWARE

  • Adobe Creative Cloud:

    • Photoshop​

    • Illustrator

    • Premiere

    • InDesign

    • Fresco

  • Productivity: Google Work, iWork, MS Office​

TECH: PLATFORMS

  • AI: GPT, MidJourney, Suno, Leonardo, etc.

  • CMS: Wix, Shopify, Wordpress, Squarespace, etc.

  • CRM: Salesforce, Zoho, MailChimp, etc.​

  • Ad Serving: Meta, Google, TikTok, Yelp

BRANDS

I have produced large projects for dozens of blue chip global brands.  

KUDOS

My work has won many of the most prestigious awards in media & entertainment.

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