My pro-bono, unsolicited “radical honesty” campaign for the dreaded LinkedIn. Client: LinkedIn Brand Statement: You are your job — and nothing else. Target: Women & Men 19-55 who enjoy in-service training, off-site trust falls and on-call overtime. Messaging Objective: Empowering the little voice in your head that’s perpetually hissing, “Get back to work, slacker!” BecauseContinue reading “LinkedIn InFocus”
Author Archives: johnnyLA
WHITEHOUSE.ORG
WHITEHOUSE.ORG was a long-running political parody I produced and edited during two separate tenures spanning vastly different political and internet realities. The Bush Era During the slow-motion train wreck that was the George W. Bush Administration, we entertained millions of people per month, sold a ton of silly swag, published a spin-off book with PenguinContinue reading “WHITEHOUSE.ORG”
Team Coco Sync
I won a Primetime Emmy® for producing this industry-first “second screen” sync app for Team Coco. It used audio content recognition (ACR) to serve up supplemental content on live, on-demand & streaming broadcasts. The next year, we expanded what had been a tablet-only experience to support iOS & Android phones and desktop computers — forContinue reading “Team Coco Sync”
Fake News
This is a rough cut of a sizzle for a series I co-created in 2017 with Andrew Bradley.
Holiday Horrors
Every year since 2007, I’ve been cooking up movie parody holiday cards. It’s a family tradition that’s become much more complicated now that the kids are old enough to give notes!
The Trapezoid of Mediocrity
You may have heard of the “Pyramid of Success” John Wooden. Alas, you’ve reached the “Trapezoid of Mediocrity” one instead.
CONAN360 Virtual Reality
CONAN360, a 360 branded content campaign I conceived and produced, was the first-ever virtual reality offering from a major broadcast TV property. Sponsored by AT&T, CONAN360 became the flagship activation for three years of tentpole broadcasts live from Comic-Con International in San Diego, earning two Silver Telly Awards. Among the countless pieces of creative andContinue reading “CONAN360 Virtual Reality”
Conan In Cuba Sneakernet
In 2015, I was particularly proud to be a finalist for the “Multiplatform Storytelling” Emmy® for the CONAN IN CUBA digital initiative, during which we unilaterally broke a cultural embargo by smuggling content onto Cuba’s illegal offline sneakernet, “El Paquete Semanal”.
If They Melded
Inspired by the SFX genius of my pal Nick DenBoer, I conceived, branded and produced this reimagined take on the “Late Night With Conan O’Brien” classic “If They Mated” bit. We aired thirteen installments, all of which Nick edited at Smearballs HQ in Toronto.
