LinkedIn InFocus

My pro-bono, unsolicited “radical honesty” campaign for the dreaded LinkedIn. Client: LinkedIn Brand Statement: You are your job — and nothing else. Target: Women & Men 19-55 who enjoy in-service training, off-site trust falls and on-call overtime. Messaging Objective: Empowering the little voice in your head that’s perpetually hissing, “Get back to work, slacker!” BecauseContinue reading “LinkedIn InFocus”